Parade in El Alto in Bolivia, where I worked with newspaper publishers and editors. |
That may explain how Rosetta Stone booked $265 million in revenues last year (2013) offering its language learning products. They have great marketing.
The advertisements I see for various language learning products all suggest that with their special technique, you can learn to speak like a diplomat quickly and painlessly. I don't believe that.
Languages are a passion of mine. And while I find studying languages fun, interesting, and rewarding, I don't think that the learning is easy. Just like learning to play the piano, it takes practice. A lot of practice.