But really, we can't get there without first talking about where we were 30, 40, 50 years ago, in the Golden Age of media, before the internet.
To get up to the present, where most people say they do not trust the news media, we have to talk first about
- The impact of cable news on news content and credibility
- The impact of the internet on news content and credibility
- And the impact of news media arrogance on credibility (but please, don't jump to the end; work with me on this).
Newspapers had more than 100% market penetration into the 1960s. That is, total circulation exceeded the number of households (detailed in How I Ran My Newspaper Monopoly.) Today total newspaper circulation represents less than one-tenth of the U.S. population.