|The Ford F-150 is the most popular vehicle sold in the U.S.|
This is one big truck for tough guys who like to work hard. It has "military-grade aluminum alloy", according to the ads. But don't let anyone kid you.
This truck is also for soccer dads and soccer moms, because right after telling you how tough it is, the ads tell you that it's the safest ever. Chevrolet's competing model the Colorado is advertised as "tough" for the dads and "refined" for the moms. Brilliant marketing.
The Ford F-150 has been the top selling vehicle in the U.S. for more than 30 years.
In my unscientific, completely random, totally unreliable survey of what I thought I was seeing in the states of Georgia, Tennessee, Kentucky and (mostly) Ohio and Michigan was that folks use these crew-cab pickups to commute to work, run errands, shuttle kids, and haul big toys like all-terrain vehicles (3,270-pound payload for the F-150).
All the manufacturers make their biggest profit margins on trucks and SUVs. This is because buyers' emotions take over. Ford reported that its record profits earlier this year were due to aggressively pricing their trucks.
When logic goes out the window, salespeople can charge more. Mr. Money Moustache, the original cheapskate, has a very funny take on the whole business of Americans buying trucks.