Sunday, August 24, 2014

How did you learn Spanish? One word at a time

Parade in El Alto in Bolivia, where I worked with newspaper publishers and editors.
When you go to parties, adults of a certain age often express one of two regrets. They wish they had stuck with studying piano. Or they wish they had learned a foreign language.

That may explain how Rosetta Stone booked $265 million in revenues last year offering its language learning products. They have great marketing.

The advertisements I see for various language learning products all suggest that with their special technique, you can learn to speak like a diplomat quickly and painlessly. I don't believe that.

Languages are a passion of mine. And while I find studying languages fun, interesting, and rewarding, I don't think that the learning is easy. Just like learning to play the piano, it takes practice. A lot of practice.